Having served as an assistant to Ambroise-Auguste Liébeault and after practicing as an hypnotherapist for several years, Coué began to develop a new orientation called “conscious autosuggestion”. This method did not emphasise “sleep” or deep relaxation but instead focused on teaching groups of clients how to use autosuggestion. Although Coué argued he was no longer using hypnosis, some of his followers still viewed this approach as a form of light self-hypnosis. Coué’s method became an internationally renowned self-help and psychotherapy technique and preceded subsequent self-hypnosis techniques and the development of cognitive therapy.

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